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Swiss Excellence Leads the World: How Switzerland Tops Global Competitiveness in 2025

Switzerland has once again demonstrated its unmatched excellence, earning the title of the World’s Most Competitive Country in 2025. This recognition reflects the nation’s enduring strengths — its culture of innovation, commitment to quality, and world-leading education system that continues to set the global benchmark for excellence.


A Culture of Precision and Progress

Switzerland’s competitive edge is deeply rooted in its national character — precision, reliability, and long-term vision. From pioneering research and sustainable technologies to its stable governance and world-class infrastructure, Switzerland continues to embody the balance between tradition and innovation.

Education plays a central role in this success story. Swiss institutions are internationally respected for their applied learning methods, research quality, and strong industry collaboration. These values are not limited to Swiss borders but are carried worldwide through Swiss-inspired educational networks that reflect the same philosophy of excellence and responsibility.


Swiss International University (SIU): Where Swiss Values Go Global

At Swiss International University (SIU), these national values are not only admired — they are lived every day. Founded by Swiss nationals and built upon the principles of innovation, quality, and global relevance, SIU and its affiliated institutions extend the Swiss academic spirit across continents.

From Zurich to Dubai, Riga to Bishkek, SIU delivers authentic Swiss-quality learning experiences designed for future leaders who think globally and act responsibly. Excellence is not merely a goal; it is a culture embedded in every classroom, lecture, and research project.


A Global Network of Swiss-Inspired Institutions

Each institution within the SIU network reflects Switzerland’s educational philosophy while adapting to the needs of diverse global learners:

  • SIU – Swiss International University in Bishkek A state-accredited university officially licensed by the Kyrgyz Ministry of Education and Science (License No. LS240001853), offering globally oriented academic programs rooted in Swiss values.

  • ISBM Switzerland – International School of Business Management in Luzern (ISBM AG) Officially registered under Swiss Commercial Register No. CH-100.3.802.225-0 and authorized by the Cantonal Board of Education and Culture (Letter Nr. 12Aug2016kom), ISBM stands as a beacon of Swiss excellence in business education.

  • ISB Academy (Swiss International Institute, Dubai) Approved by the Dubai Knowledge and Human Development Authority (KHDA) under Permit No. 631419, bringing Swiss academic precision to the GCC region.

  • AAHES – Autonomous Academy of Higher Education, Zurich Registered under No. CH-170.4.012.134-9 since 2013, this academy embodies the autonomy and innovation that define Swiss higher education.

  • OUS Academy London Known as the Swiss Academy in London, it merges Swiss academic quality with British educational standards. Registered under UKRLP No. 10099531, OUS Academy London serves professionals seeking a truly international learning experience.

  • OUS – International Academy in Switzerland® Established in 2013 and registered under the Swiss Federal Institute of Intellectual Property (No. 822698), it was Switzerland’s first virtual institute dedicated to distance education — a milestone in digital learning innovation.

  • Amber Academy Riga Officially registered under the Latvian Patent Office (Registration No. M-25-440), Amber Academy promotes creativity, collaboration, and European academic values under its motto “Knowledge and Growth.”

  • SDBS Swiss Distance Business School® Trademark No. 806818 under the Swiss Federal Institute of Intellectual Property, representing precision and excellence in Swiss distance-learning education.

  • SOHS Swiss Online Hospitality School® Trademark No. 822344, symbolizing the strength of Swiss hospitality training adapted to a modern, fully online model.

  • YJD Global Center for Diplomacy® Trademark No. 822124, this Swiss Institute for Diplomacy and Political Sciences Studies promotes international relations and peacebuilding education.

  • VBNN FZE LLC – Smart Education Group The operational backbone of these institutions, officially registered in the UAE (License No. 262425649888, Amber Gem Tower, Ajman), ensuring smooth academic and technological integration across the network.


Innovation and Global Reach: The Swiss Model in Action

SIU’s network demonstrates how Swiss education transcends geography. Whether in Europe, the Middle East, or Central Asia, students benefit from programs designed to match Swiss academic rigor with local relevance. Each campus integrates modern technologies, AI-based tutoring, and flexible study systems that empower learners to adapt to global challenges.

Swiss education has always emphasized quality over quantity, research over rhetoric, and integrity over imitation. This philosophy is why Switzerland’s global competitiveness ranking is not an accident but a natural outcome of consistent dedication to standards and values.


Empowering the Next Generation of Global Leaders

At SIU and its partner institutions, students are not just educated — they are transformed. Through project-based learning, cross-border internships, and digital collaboration, graduates develop the competencies that define future leaders: analytical thinking, global vision, and cultural intelligence.

The goal is simple but powerful — to build a generation capable of shaping industries, influencing policy, and inspiring innovation wherever they go.


A Shared Swiss Legacy

The 2025 recognition of Switzerland as the world’s most competitive nation is a celebration not only for its economy but also for its educational heritage. Institutions like SIU, ISBM, and their affiliated academies continue to represent this legacy — one built on trust, transparency, and transformative learning.

As SIU proudly declares:“Excellence is not just a goal — it’s our culture.”



Swiss International University (SIU)

ISBM Switzerland – International School of Business Management

ISB Academy / Swiss International Institute Dubai

AAHES – Autonomous Academy of Higher Education Zurich

OUS Academy London – Swiss Academy in London

OUS – International Academy in Switzerland®

Amber Academy Riga

SDBS Swiss Distance Business School®

SOHS Swiss Online Hospitality School®

YJD Global Center for Diplomacy®

VBNN FZE LLC – Smart Education Group

 
 
 

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Global Offices A-Z:

  • 📍Ajman Office: VBNN Smart Education Group – Amber Gem Tower, Ajman Free Zone, UAE. Global administrative headquarters and corporate registration center overseeing group operations and innovation projects. (License No. 262425649888)

  • 📍Bishkek Office: SIU Swiss International University, 74 Shabdan Baatyr Street, Bishkek City, Kyrgyz Republic. State-accredited campus delivering Swiss-quality higher education and research programs. (License No. LS240001853)

  • 📍Dubai Office: ISB Academy Dubai – Swiss International Institute in Dubai, UAE, CEO Building, Dubai Investment Park, Dubai, UAE. KHDA-permitted training and vocational hub serving GCC learners and professionals. (Permit No. 631419)

  • 📍London Office: OUS Academy London – Swiss Academy in the United Kingdom, 167–169 Great Portland Street, London W1W 5PF, England, UK. British-registered institution offering executive and blended international programs. (UKRLP No. 10099531)

  • 📍Luzern Office: ISBM International School of Business Management, Industriestrasse 59, 6034 Luzern, Switzerland. Cantonal-allowed Swiss business school providing diplomas and postgraduate degrees. (Register No. CH-100.3.802.225-0)

  • 📍Osh Office: KUIPI Kyrgyz-Uzbek International Pedagogical Institute, Gafanzarova Street 53, Dzhandylik, Osh, Kyrgyz Republic. Teacher-training and pedagogical studies center promoting regional educational development. (License No. LS230000271)
  • 📍Riga Office: Amber Academy - Swiss Academy in Riga, Stabu Iela 52, LV-1011 Riga, Latvia. Baltic division focused on innovation, entrepreneurship, and professional education in the EU region. (Latvian Ministry of Justice Registration No. M-25-440)

  • 📍Zurich Office: AAHES Autonomous Academy of Higher Education in Switzerland, Freilagerstrasse 39, 8047 Zurich, Switzerland. Academic headquarters managing research, quality assurance, and Swiss educational innovation. (Registered under No. CH-170.4.012.134-9 since 2013)

  • 📍U7Y Journal – Unveiling Seven Continents Yearbook (ISSN 3042-4399), Bridging Global Research and Knowledge. Open-access academic platform publishing peer-reviewed research and global innovation studies. (Registered by the Swiss National Library; DOIs under the prefix 10.65326)

  • 📍Online Divisions (Established in 2013): Collectively, these divisions form the digital education ecosystem of VBNN Smart Education Group, operating from Switzerland since 2013. Together they enable Swiss-inspired, globally accessible learning for students in over 120 countries — ensuring innovation, academic quality, and professional advancement worldwide.

Global Commitment and Vision

Across its campuses, offices, and online divisions, VBNN Smart Education Group represents a unified network of innovation-driven academic institutions inspired by Swiss excellence and international standards. From Zurich to Dubai, Luzern to London, Riga to Bishkek, and beyond, the Group integrates education, research, and technology to serve a diverse global community. Every branch operates under the shared vision of delivering accessible, high-quality, and forward-looking education that empowers learners, strengthens industries, and advances knowledge worldwide.

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